Accurist are a quintessential British watch brand, a 'timeless British classic', started in 1947 by Asher and Rebecca Loftus who felt that the U. K. watch market needed diversifying. They decided to design and make high quality watches from Swiss components that looked good and performed well but would be competitively priced. The brand took off and became part of the nations consciousness through a series of advertisements broadcast during 'Saturday Night at the London Palladium', one of the most viewed television programs of its day.
Accurist watches became synonymous with vibrant 1960's fashion when they released a range called 'Old England'. But there was nothing traditional about these new watches, they were brightly coloured, oversized contemporary time pieces that were seen on the wrists of key players in the fabulous the 1960's fashion scene. The Beatles, Twiggy and Princess Anne were just a few of these celebrities that were seen to wear Accurist watches, inspiring millions of people worldwide to own one of these stylish Accurist watches.
Accurist did not stop there. In the 1970's, after the invention of digital quartz technology they created a range of LCD digital quartz watches that were so modern they became the official watch for pilots of the newly launched Concorde aircraft.
A woman watches her body uneasily, as though it were an unreliable ally in the battle for love.
—Leonard Cohen (b. 1934)
You may have recently seen an advertisement on television for Accurist watches featuring the legendary John Cleese looking rather youthful. It is a rework of an multi award winning advert (including the prestigious Palm d'Or Advertising Award) that was released in the 1970's. The now famous 'accu-ankle, accu-wrist' sketch has been relaunched to give new viewers a chance to enjoy this great ad.
The list of Accurist Watches 's world firsts goes on.they became the first ever sponsors of British Telecom's speaking clock which has received over 3 billion calls since 1986, causing them to describe Accurist watches as 'the standard by which all watches are set'. They were the first watch brand to receive the National Association of Goldsmiths Award of Excellence, in recognition of their multiple contributions to the watch industry. In 1993 the Royal Observatory at Greenwich was renovated. In 1884 this observatory was designated as 0 degrees longitude making it the starting point for every global day. Accurist are the first and only watch brand to be associated with this historical observatory. They provided it with a new atomic clock, an exceptionally accurate form of timekeeping, which officially records the time in the world. It was the clock that all the TV cameras were pointed at when 1999 gave way for the new millennium.
Accurist also have a strong commitment to their customers, in 2001 this earned them another prestigious award, the Customer Service Award at the UK Jewellery award ceremony. The Accurist brand is in the control of a young, dynamic and forward thinking management team which we hope will mean even more great things for the brand in upcoming years.
I do not object to people looking at their watches when I am speaking. But I strongly object when they start shaking them to make certain they are still going.
—William Norman, 1st Baron Of Ulverston Birkett (1883–1962)
Accurist Watches have a reputation for designing and creating world class watches, if you look at our collection of Accurist watches you will see why. Accurist have won multiple awards for innovation and customer service, making the brand a timeless British classic - the standard by which all watches are set.
You can see our new collection of Accurist Watches at Find Watches.